Mahmoud Fekry motion designer & video editor

SC 01 / SH 010 — “The Cast”

Mahmoud Fekry — Senior Motion Designer & Video Editor, Cairo

Senior Motion Designer
& Video Editor

Motion graphics, 2D animation, logo animation and the edit — for Saudi and Egyptian brands, from concept and storyboard to the final cut, with AI filmmaking in the mix. Based in Cairo.

Available for new projects

Scroll — they’ll walk you down ↓

02Hello — the short versionrough → tie-down → clean

I’m Mahmoud Fekry, a senior motion designer and video editor in Cairo. For more than seven years I’ve made films for Saudi and Egyptian brands — motion graphics, 2D animation, logo animation and the edit — taking each one from concept and storyboard to the final cut, and bringing AI filmmaking in to build the shots and worlds that push a film further.

  • 7+ years in motion & editing
  • 20 Saudi & Egyptian brands
  • 5 award wins on campaigns I worked on
  • 3 disciplines — motion, edit, AI

03 — Selected work

Selected work

8 films · scroll to cut between them

03Selected worktransition — Cut

Founding Day

The Bold Group — Saudi Founding Day

A drawn journey across the Kingdom at golden hour — from the mud walls of At-Turaif to the tombs of AlUla — for The Bold Group’s Founding Day film.

  • 2D animation
  • Motion graphics
  • 1:00

National Day 95

DZRT — Saudi National Day 95

Sadu patterns weave the Kingdom’s story — Diriyah, the Kingdom Centre, a camel in the dunes — into DZRT’s 95th National Day film.

  • Motion graphics
  • 2D animation
  • Kinetic type
  • 0:46

Founding Day

CEER — Saudi Founding Day

Diriyah, 1727. A rider leaves the walled city, crosses the sands and arrives at today’s Riyadh — a 17-shot AI film for CEER, the first Saudi electric-vehicle brand.

  • AI filmmaking
  • Editing
  • 0:43

Hummer · Captiva · Spark

Al Jomaih Automotive — Electrified range film

Three electric cars, three chapters, one line: “Free yourself — without limits, without fuel.” An AI-made film for Al Jomaih Automotive.

  • AI filmmaking
  • Kinetic type
  • Editing
  • 0:33

Graduate Program

Almarai — Almarai Academy — recruitment

Paper-boat balloons, Lego leadership and a green hill for Vision 2030 — a 79-second invitation to Almarai Academy’s Graduate Program.

  • 2D animation
  • Motion graphics
  • 1:19

World No Tobacco Day

DZRT — World No Tobacco Day

Postage stamps on cardboard, a line for each one — a stop-motion-style film for DZRT on World No Tobacco Day.

  • 2D animation
  • Kinetic type
  • 0:52

Our Values

iot² — Values campaign

A building becomes a line, the line becomes a panel, and three words carry the company — vitality, dedication, boldness — in iot²’s values film.

  • Motion graphics
  • Kinetic type
  • 0:58

Boulevard Runway

DZRT × Riyadh Season — Riyadh Season

DZRT lands at Riyadh Season: a smoke-free diamond, a boulevard that builds itself, a ring of planes and a snake of pods — “Our journey takes off at Boulevard Runway.”

  • Motion graphics
  • 0:14

04 — What I do

Motion · Edit · AI

from concept and storyboard to the final cut

  1. Motion graphics

    2D animation, brand & logo animation, type

    • Motion design & 2D animation
    • Brand & logo animation
    • Character animation
    • Kinetic typography
    • After Effects scripting (JSX)

  2. Video editing

    Story, pacing, music, sound design, colour

    • Video editing & storytelling
    • Pacing & music sync
    • Sound design / SFX
    • Colour correction

  3. AI filmmaking

    AI shots finished with motion & edit

    • AI shot design & prompting
    • Character & shot consistency
    • Seedance · Kling · Sora · Runway
    • Nano Banana · Midjourney · Suno

On the desk — After Effects · Premiere Pro · Illustrator · Photoshop

05How a film gets madeone jump, nine stages
  1. 01 Brief

    Read it with the creative director. Find the one feeling the film has to leave behind — then the line that says it.

  2. 02 Concept

    Quick sketches the size of a stamp. Most are wrong; the right one decides the whole film.

  3. 03 Storyboard

    The keys of the story, drawn clearly enough that the client can see the film in them.

  4. 04 Animatic

    Boards on a timeline with a scratch track. Timing is decided here, not in the render.

  5. 05 Animation

    Characters, backgrounds and type, roughed in first — weight, arcs and squash while changes are still cheap.

  6. 06 Clean-up

    One confident line per drawing. The wobble stays only where it is charming.

  7. 07 Colour

    Flat colour and honest shapes, in the brand’s palette — or AI anchor frames when the film calls for a world.

  8. 08 Edit & finish

    Premiere: story structure, pacing, sound design, music sync and colour. Motion graphics on top.

  9. 09 Delivery

    Masters and cut-downs for social, digital and TV, named so nobody has to ask.

01 · Brief FR 001

06 — Logo animation

Logo animation

22 marks, animated

01 / 22 Academy of Defense Industries

Logo animations and brand motion that bring identities to life on screen — from hospitals and academies to labels, apps and agencies.

hover a mark to cut to ittap a mark to cut to it — or let the reel run

07 — Awards & clients

Awards & clients

team wins on campaigns I animated and edited

  1. 2025

    Muse Creative Awards

    Deemah — Nostalgic Icon Into the Future

    Officially credited: Senior Motion Designer

    • Platinum Brand Transformation
    • Gold Integrated Campaign
    • Gold Advertising Campaign
    • Gold Outdoor Campaign
  2. 2025

    Effie Awards MENA

    Deemah Chips Brand Relaunch

    • Winner Snacks & Desserts
  3. 2026

    PHNX Awards

    Zumi — Hold What Matters

    • Shortlist Case Study

Bold Creatives projects · my role: motion, editing & case study films

08Brands I’ve made films for20 and counting
  • PIF
  • STC
  • Riyadh Season
  • Expo
  • CEER
  • Almarai
  • ANB
  • alat
  • SAL
  • STA
  • SCAI
  • Al Jomaih
  • DZRT
  • Deemah
  • Dar AlUla
  • Kinza
  • Zumi
  • Sirar
  • DAN
  • iot²